3. The founder’s strategy is too radical On the road of no return.

When consumers purchase, they also reflect their charitable deeds to help water-scarce areas. It is simple and direct, with a high degree of participation and enthusiasm.“Buying half of the water can also be used for public welfare, which is of great significance.

” Everyone who participated in this public welfare activity supported LifeWater's "half bottle of water" from the bottom of their hearts.This is an amazing bottle of water! This is a unique case of creativity.This time, "Half Bottle of Water" attracted more than 300 media attention and reports from around the world. Because the popularity of "Half Bottle of Water" LifeWater has been greatly improved, it has increased the company's sales by 652%! Many times, the company's sales increased by 652%! , public welfare does not mean that it must be separated from business.

It can help more people without harming anyone. Even if it involves business, it is also a kind of innovative public welfare.Maybe the waste of water resources is also a problem that people care about after dinner, but only a handful of people have actually taken action to solve this problem.

Rather than indirect water conservation in small bottles or common donations, LifeWater combines the two.

Because of the abundant water resources in cities, the waste of bottled water is often ignored by people, and the wasted drinking water is equivalent to drinking water for children in 800,000 water-scarce areas for a year.CDH exchanged 200 million for a 10% stake in South Beauty, and signed a VAM agreement with Zhang Lan. If South Beauty could not be listed in 2012, Zhang Lan would have to spend a high price to buy back shares from CDH Investment.

"Zhang Lan said that her drinking capacity at that time was "two catties without getting drunk".It didn't take long for the chef to go home for the New Year, and the two of them started cooking by themselves.

In view of this, Zhang Lan also decided to introduce external investors.In April 2012, South Beauty planned to list in Hong Kong again. In order to raise funds, it even sold the Lan Club worth 300 million yuan. Zhang Lan even resigned as a member of the CPPCC and changed her nationality to a Caribbean island country. Listed in Hong Kong.