In the final analysis, financial issues must be considered when doing B2B.

Content entrepreneurship is covering our lives in an all-round way. PGC is becoming more and more subdivided, and some previously unimaginable categories have emerged.Zhen Zhen is a very popular mukbang broadcaster recently. Her short video updates of mukbang are basically in the top ten of the life list of station b, and the number of views on the entire network has exceeded 200 million.

"He said, this is also the fundamental source of people's endless interest in food.On the day of the "Three Voices" interview, she was wearing a pink inner layer and a black jacket. She turned around to show everyone the embroidered koi pattern on the jacket, "Remember to repost this koi, it will bring good luck." She said and laughed.The live broadcast camera has been turned on, but Zhen Zhen did not start talking immediately. She motioned to the team members next to her to wait for someone to enter the live broadcast room.

Since 2014, Korean anchors have been live broadcasting meals on the live broadcast platform and have gained high popularity.Both mukbang and mukbang videos originate from Korea.

In May 2016, she uploaded her first short video of eating and broadcasting, which was about 10 barrels of instant turkey noodles in 16 minutes. Now this video has been played more than 1.65 million times on station B. Mi Zijun's " "Breeder" (Mi Zijun jokingly calls her boyfriend "Breeder" in the video) told "Three Voices" that around 2015, they were impressed by the popularity of foreign mukbang on Chinese video websites, and there were no particularly outstanding ones at the time. Domestic food broadcasters decided to make such an attempt.

Before the emergence of eating broadcasts, I am afraid that few people realized that we have the need to watch others eat through live broadcasts.The main business is the development and operation of Internet cultural products such as games, comics, animations and light novels based on the original "Honkai" IP.

MiHoYo CEO Cai Haoyu also said in a speech in 2014 that without Bilibili, this game and the achievements of this game would not be possible.In addition, in addition to the development of domestic two-dimensional games, more and more Japanese two-dimensional games are also introduced into the country.

It is worth noting that except for receiving 1 million yuan of angel round financing from Hangzhou Skye in 2012, MiHoYo has not conducted public financing again, but directly queued up to apply for listing on the main board.  In addition to the quality of the game itself and the precise capture of core users, the success of "Honkai Academy 2" and "Honkai 3" also benefits from the continuous expansion of the market for two-dimensional games.