Unexpectedly, in the second half of 2015, O2O financing began to suffer. All O2O projects added up to a total of 9 to 1 billion financing. In addition, the O2O model itself has thin profits, so it has been losing money since then.

"In Lu Shan's view, short videos actually steal the business of TV stations and magazines.“Men's fashion, women's fashion, apparel, and beauty, we will continue to develop in one industry.

”   Magic TV’s IP, will the short video field in 2017 be a competition among MCNs? In 2016, short video entrepreneurship experienced wild growth. In addition to large-traffic platforms such as Yiyi and Ergeng, more short video entrepreneurs became popular through It has also won the favor of users and capital.In February of this year, Miaopai released the latest list of original short videos. "Ergeng Video" ranked first with 350 million monthly views. dropped to No. 10."In addition, Luo believes that head content is the main source of traffic, and it is also the best way to prove the business model. In 2017, Magic TV will also strengthen the influence of head content.

It is precisely because of the large number of content producers on the platform that in 2016, the New Studio Group launched the short video content product Magic TV. The description of the commercial business is also to help the outstanding new media film and television creators gathered on the "New Studio Community" to grow, become famous and develop, and to realize the commercial realization of the new media film and television works created by the creators and to be known by more people. Various services.MCN (Mumulti-Channel Networks) originated from YouTube, which can be understood as a video influencer brokerage company, which provides business, management, branding, promotion and other services for video influencers, and seeks the greatest commercial return for video influencers from a professional and platform level .

At the same time, in terms of content, it cooperates with communication platforms, high-quality IP and producers for head content, so as to better provide brands with global marketing plans centered on short videos.

In the list of original creators released by Miaopai in February, Magic TV has a total of top 20 content, namely "Magic TV", "Magic Food", "Creation Collection", "Little "Love Letter", "Screaming Man and Woman".In 2015, just after the Lunar New Year, the lively atmosphere on the streets was still lingering.

” Engineer Culture Huo Tao hopes that Baishan will be a company with open information.He wanted to tell all employees about this, but he was not sure whether he could complete the six-month mission under such circumstances, so he was very conflicted.

What they didn't expect was that starting their own business would be so embarrassing.“It’s painful when you find out that your initial predictions were correct, but there’s no room for you to use your skills.