The reason why it can be favored by capital is that at the moment when the knowledge economy is exploding, the content value and platform effect accumulated by Zhihu in the past five years are highlighted. Attraction and influx make the Zhihu platform aggregate and provide the most valuable content on the Internet at the moment, and become the first choice platform for the new generation of young people to obtain high-quality content the fastest at the moment of fragmented reading, empowering all beings with content.
The future direction of content entrepreneurship also includes branding. As long as the media becomes the brand of the industry, everyone will believe that you have the resources to expand in other directions, and you can join in other directions.If you want to do more, it is to see if he has the ability of Li Yanhong or Zhou Hongyi to get more traffic.
For example, in the retail industry, the channel is Wanda Plaza, the brand is Uniqlo, and the self-media is a clothing store without a brand. Such clothing stores are easy to close down.I also thought about whether I can also open a course, 199, and then enroll 100 people.I think in fact, if we count as a new media, we have been undergoing transformation.
“When the channel premium and traffic bonus disappear, only through the connection between products, users and merchants can we find a new business model.People in traditional media have too many inherent ideas, and they still don’t have the concept of productization.
From the perspective of the content ceiling, if "intellectuals" are defined as media, there is no room for them, and there is no possibility of income in the short term.
If it's just a stack of content without branding, probably no one knows what it is.But is this Zhihu’s self-promotion or an objective fact? From the results of the analysis of Zhihu’s head users with more than 10,000 users and fans by using python analysis by Mr. He Jia, we found that the high-quality users of Zhihu users are indeed Occupying a vast proportion, Zhihu Group’s annual salary of one million is true.
Many people released "Zhihu Big V Strategy" one after another.The accumulation of this kind of high-quality content also provides a good prerequisite for value payment.
Zhihu’s Q&A model is very sharp and its moat is very deep.From the perspective of the development path of the Wei Zexi incident, we can see that the incident experience is as follows: Wei Zexi personally reported it on Zhihu, triggering discussions among Zhihu platform users, and having a huge influence, which in turn triggered social media supervision and follow-up reporting, and Baidu fell into The public opinion crisis and response to rectification and reflection finally led to the implementation of the "Interim Measures for the Management of Internet Advertising" that took several years and several revisions, so that Internet advertising is no longer a gray area and begins to get on the right track with laws and regulations.