In order to attract brands to invest, short-term eating and broadcasting videos are increasingly moving closer to micro-variety shows.

In April 2012, South Beauty planned to list in Hong Kong again. In order to raise funds, it even sold the Lan Club worth 300 million yuan. Zhang Lan even resigned as a member of the CPPCC and changed her nationality to a Caribbean island country. Listed in Hong Kong.Such hard work allowed her to earn 20,000 US dollars in less than 2 years, which also became the capital for her future fortune.

2. The positioning was wrong, and the transformation was not timely. At the beginning, South Beauty's positioning was relatively accurate. Although it was a high-end restaurant, it still focused on mass consumption, and soon became a well-known well-known enterprise.Some people say that the reason why South Beauty has fallen to what it is today is entirely because of its marriage with capital, as if Zhang Lan could keep South Beauty if she refused to invest in the first place.In addition, Zhang Lan has also chanted many slogans, one will be the LV of the catering industry, and the other will become the world's top 500... As for the result, everyone can see it.

Zhang Lan worked alone in Canada and earned $20,000 in two years by carrying pork. Zhang Lan was born in an ordinary family in Tianjin in 1958. She followed her parents in rural Hubei since she was a child. Later, she returned to Beijing and worked as an accountant in a vegetable company near Sanlitun, Beijing. Then they got married and had children, and lived a monotonous but comfortable life.In the next two years, Zhang Lan has been making money crazily. Although Zhang Lan once played basketball and has a very good physique, she has to work 6 jobs a day. Such labor intensity makes her return to the basement every night and can only do it by herself. Use your hands to lift the stiff leg onto the bed.

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The failure of Zhang Lan and South Beauty is more due to Zhang Lan's personal mistakes in operation and management. The introduction of capital only made these mistakes surface earlier.At the end of the first Niconico Super Conference in 2012, the huge loss of 470.81 million yen displayed on the screen aroused heated discussion.

Although BML does not cover as much content as the Niconico super conference, but mainly focuses on singing and dancing performances by UP masters and some idols and singers, the tickets for BML's performance last year were still sold out in less than 2 hours. Active UP owners in the game area and music area can also use this to connect more closely with their fans.Although Yoshihiko Noda initially declined the proposal, Shinzo Abe soon claimed on his Facebook that he "will face Prime Minister Noda in Niconico live broadcast" and stated that "if it is to be broadcast live on TV, there will be program adjustments and fairness ", and Niconico is "the fairest place to reflect the audience's opinions to both parties."

Even if the content is not very interesting or even disliked, people can comment on it with a cup of tea and melon seeds, and even have a scolding battle when they are emotional.It was not until more and more copyrighted videos were launched on Niconico in the later period that the discussion atmosphere formed by the audience's analysis of the plot and details was really formed.