"Moreover, he found that his live broadcast road encountered some obstacles in London, and the network speed of most telecom operators in the UK could not support his smooth live broadcast.
—— NetEase Cloud Music user @张小寻 in Pu Shu's "Life Like Summer Flowers" comment when I was a child, I scratched out the word "thank you" and didn't throw it away. Only when it was clean could I let it go, which was exactly the same as so many things happened later.What are the specific screening criteria? Is there any consent from commenting users? What actions will be taken in the future? For this reason, Xinbang interviewed NetEase Cloud Music to learn the details behind this screen-swiping marketing.
document.writeln('Pay attention to entrepreneurship, e-commerce, and webmasters, scan the QR code of A5 Chuangye.com WeChat, and draw prizes regularly.” ——NetEase Cloud Music user @_Z_S commented under Pianoboy's "Thetruththatyouleave" song. Thank you for accompanying me from school uniform to dress. success.
In fact, Douban also has UGC advantages. The comment area of Douban movies has always been a major attraction, but the subway posters put out by Douban failed to combine this. Humans are incomprehensible.Moreover, it is in line with the brand tone of NetEase Cloud Music, and the copywriting style is very popular among young people.
When people see these user comments, it is like seeing an ordinary person talking to you about his simple but absolutely real life, instead of talking about the unattainable dream of a hero.
Therefore, the presentation method of UGC is simply perfect. It is down-to-earth enough and just makes up for the shortcomings of most copywriting that is empty and lacks warmth.A diagram of the core logic explains the business model. The logic here mainly refers to the business logic. Write clearly what the business logic you want to present. First of all, how to create value and deliver the business, project or business you want to do of value.
Here we want to explain what kind of new market we have brought, or an efficient market that better matches demand and supply.For example: we need a chain of fast food restaurants. We sell hot dogs. At the beginning, we will use a store as a minimum operational unit. This store will earn 10,000 this year. At this time, the whole team will focus on this Expand the core value, and derive a lot of data, our labor cost, purchase cost, and how many hot dogs I need to sell to recover the cost.
1. Value creation needs: The value of value creation is first of all the value of users. After we have a deep understanding of users, we can understand what their needs are. The needs we can control are the basic points of our value creation. Products can also Accurately address the pain points of needs.Unification: The first is the unification of fonts and font sizes. There should be no more than two fonts; the colors should be unified with the company's LOGO. The color matching method should refer to the requirements of people's clothing matching. It is best not to exceed three colors.