” “We value people the most. What we do is not important, but the ability to choose a direction is also an important dimension in judging people.
Using Maslow's hierarchy of needs theory, the motivations of seeking truth, security, and honesty are reflections of low-level needs such as physiological and safety needs. Seeking common ground, seeking novelty, and seeking beauty are reflections of social needs. The motivation of seeking fame is the respect level. reflect.(3) Accelerate product and technological innovation. Companies implementing hunger marketing especially need to be supported by strong brands and high-quality products. Only through continuous product and technological innovation can they differentiate themselves from competitors' products and arouse consumer interest. Only by continuing to pay attention can we better implement hunger marketing.
Hunger marketing is, to a certain extent, companies taking advantage of consumer information asymmetry to implement marketing strategies."Seeking common ground", "seeking novelty", "seeking beauty", and "seeking fame" are normal consumer psychology, but consumers' psychological reactions can easily be affected by any of the marketers' actions. If the strategy is leading the way, it means that the current consumer mentality is immature, and the decision to buy is not based on reason.In modern enterprises, the awareness of quality is getting stronger and stronger, and enterprises pay more attention to the quality level of products.
(1) Hunger marketing must first grasp the "degree" of hunger. The first thing to pay attention to when controlling hunger marketing is to determine the market capacity and demand.When improving the product quality of an enterprise, its quality management strategy mainly includes the pursuit of zero defect, the creation of quality culture, the development of quality education and the shaping of quality image.
The main motivations for applying "hunger marketing" and achieving success include seeking common ground, seeking novelty, seeking beauty and seeking fame.
document.writeln('Pay attention to entrepreneurship, e-commerce, and webmasters, scan the QR code of A5 Chuangye.com WeChat, and draw prizes regularly.In June 2010, the US Tiger Fund and Detong Capital jointly invested US$10 million in Letao.
Compared with the 30% gross profit of consignment brands, the gross profit of private brands can reach 60% - 70%.Later, the other party saw that he was really pitiful, so he said that seeing that you were sincere, he would try it with a few million first.
Some suppliers began to have confidence in Letao, and they pulled the goods to Letao’s warehouse at a 40% discount on the tag price, and Letao sold them at a 20% discount. After the sale, the payment was made, and the unsold goods were returned to the supplier. business.He was an early executive at Baidu and had many friends in the mall, and everyone was willing to give him face.