Inform the user of the current state At any point the user wants to know what state they are in without having to guess too much.

In this cross-border case, the design of "experience" comes from in-depth insights into the scene of "going home during the Spring Festival".Liu Wei (CEO of Zhiwei Technology): Through the interpretation of the current popular topics for women, it gives women a strong sense of substitution, arouses resonance, triggers a communication effect, and highlights the characteristics of the brand's focus on women.

Ms. Jiang Meilan will appear on Huxiu WOW! site, reviewing how Starbucks' "Green Packet" uses "social currency" to get out of real money red packets and swipes the screen.TOP2: Weiquan's "Spelling Bottle" was spoiled by Weiquan. Li Guowei (Founder of Wenyuan Dacheng): The Spelling bottle appears as a single word, which stimulates user participation more than Coca-Cola's nickname bottle a few years ago.Case: Taobao Creation Festival Cao Miao: Taobao Creation Festival is a brand-new cross-border marketing method. It not only has a new connection between Taobao brand and technology, art, originality and other attributes that its own brand does not have, but also because of AR, VR, subculture, new technology and other cutting-edge technologies and trends have been combined into offline exhibitions, allowing everyone to have a greater imagination and extension of Taobao's creativity in the world.

From shopping to making products, the three-dimensionality of the brand has been rapidly improved, and a very valuable IP such as Taobao Maker Festival has been formed.There are also some "near failure" cases, and the judges' comments are also very exciting. Although the article is very long, I still share it with you: Case: Starbucks "Speaking with Stars": Jiang Meilan: Create a high level of Action (O2O, performance, platform attention, topics) and maintain the image of the brand.

Abstract: These were last year’s hot brand topics! After combing through, we can find that among these top ten swipe marketing cases, the use of innovative technological means and “integration of product and effect” are the common points.

The following are the wonderful comments of the judges, and there are many golden sentences that can be framed.First, the quality factors of the page are analyzed. We can analyze and think about the page quality through two levels. One is the meaning of the page itself, such as the quality of the article and the rationalization of the keyword layout. The second is whether the page meets the user's search. Demand and user experience. The combination of these two is the criterion for judging page quality factors. As a webmaster, the page is the smallest unit of optimization. Currently, optimizing original content is only the basis of optimization. The key is how to combine high-quality content with user experience. The unified combination of degrees is a very important thinking strategy for us to improve the quality of the page.

We know that in the process of website optimization, page value is the smallest unit module for our optimization. As webmasters, after we have done a good job in website structure optimization, code optimization, keyword layout, and in-site link building and other details, the focus is to After detailed planning and optimization of the website page quality, then, what indicators do we need to measure the quality of our page optimization? Well, today the author will analyze in detail the index measurement factors of website optimization page quality with you.Third, the analysis of page traffic The value of website page traffic directly affects the conversion of transactions. In the process of optimizing pages, especially some category catalog pages or news list pages, we need to count the traffic sources and traffic distribution of these pages, as much as possible It is possible to carry out special optimization of these categories or lists, and continuously expand the scope to improve the traffic display of the page. SEO optimization and accurate traffic are the prerequisite points for the transaction. As a webmaster, we must carefully analyze how to maximize page traffic, not just Staring at the rankings of a few main keywords is very satisfying, so we don’t want to make progress. We need to continuously improve the optimization strategy for optimization. By optimizing the auxiliary keywords of long tail words, we can make the most sufficient planning for the website to increase traffic in all aspects.

Common H5 tools include: TwitterBootstrap, SproutCore, Foundation, Ionic, etc.6. Convenient management and maintenance: Multiple terminals and multiple systems only need one backend to manage them all, and all information is updated simultaneously, making management more convenient and faster.