The platform’s thirst for filling content is evident.

The 2017 Mobile Internet Yuelu Summit was held in Changsha, Hunan. Big bosses such as Xiong Xiaoge, Yao Jinbo, Cheng Wei and more than 3,000 makers gathered in Hunan.There are too many people squeezed into the outlets of shared bicycles. According to some statistics released on the Internet, the respective proportions are as follows:   The current mainstream view basically believes that Mobike and ofo will eventually resist They can't resist the pressure of capital and move towards mergers, just like Didi and Kuaiyi back then.

5. It is not a lone wolf, but a group of wolves who start a business. Many people can understand why they want to become wolves, because there are many outstanding people in various fields in the entrepreneurial army. , will soon be submerged.We don’t know that WeChat is just a carrier. Today, our user sources are more diversified. For example, old customer introductions have increased from 8% in 2015 to 20% in 2016; advertising drainage has increased from 12% in 2015 to 27%.Don’t pursue the trend, but seize the opportunity. Chuanglan 253 also made mistakes before and jumped into the trend. In 2013, WeChat marketing was booming. Objectively speaking, the timing was good at that time, but it was a pity that it did not “seize” enough.

I often hear a saying: Don’t be afraid of opponents like gods, but teammates like pigs. Obviously, "pig" is not a good name in our impression. Lei Jun called himself "pig", I think No one really thinks that Lei Jun is a "pig", this is more self-deprecating and self-deprecating.Everyone has seen the movie "Partners in China", and everyone must know that its prototype is Yu Minhong, Xu Xiaoping, and Wang Qiang, the three founders of New Oriental.

When partners start a business, a group of wolves can devote everyone's limited energy to various key departments.

Many entrepreneurs who have communicated with me will mention that they cannot allocate time and have to take care of technology, recruitment, products, sales, marketing, etc. After in-depth communication, they discovered that the company has no partners and all departments must be personally monitored.Echoing the above-mentioned white paper, our survey of dead companies this time found that, unlike many people’s impressions, the number of start-up companies established from 2014 to 2016 completely died was 272, accounting for the entire past six years. The proportion of 1398 total deaths did not exceed 1/3.

According to statistics from the TMTbase global database of titanium media, in the past five years, that is, the booming development of China Mobile from seed to maturity, a total of 1,398 companies have completely closed (completely died), accounting for 3.12% of the total number of start-up companies that have been included, and there are still several Thousands of companies are struggling to survive.This year, the spring tide of content entrepreneurship emerged, and the "Thousand Broadcasting War" became popular with countless amateurs; they took over the baton of the sharing economy, and shared bicycles refreshed the financing speed again and again.

This year, the model of relying on traffic to achieve user growth has been eliminated, and the system is being revised. Those who blindly join the entrepreneurial army will eventually be eliminated by business laws, leaving no trace.Because of this, we believe that the failure of the discussion is no less significant than the success of the analysis. Therefore, we hope that by sorting out the list of projects that have been completely closed, analyzing typical cases, and counting the characteristics of "death", we hope to provide a better understanding for the TMT primary market in China and even the world. Professional investors and operators present the intuitive and deep-seated reasons for the closure of start-up companies, and provide reference and reference for everyone's future investment strategies and entrepreneurial directions.