Today's designers are mostly generalists. Although they are good at each, they usually get involved in different design fields.

Beautiful, at least let others see your attitude. A comfortable PPT is a sign of respect for investors.document.writeln('Pay attention to entrepreneurship, e-commerce, and webmasters, scan the QR code of A5 Chuangye.com WeChat, and draw prizes regularly.

A set of data illustrates the company's core values. The data here are not your operational data, but your "unit data", which is the measurement of the smallest runnable unit. This data must be simple and reliable."Quality wins over literature, which leads to wildness, and literature wins over quality, which leads to history." PTT should not be too cool, which will overwhelm the guest and put the cart before the horse. However, it should also be clear and simple. At the same time, the following three points of attention are pointed out.Market: When there is a large amount of supply and demand, but the matching efficiency is low, this is called value mismatch. If you provide a new market, such as car rental, which is very popular now, the experience brought by the previous market is not good. , the quality of supply is not good, the emergence of car rental solves this problem.

The other is that the entire BP forms a systematic framework, with a sense of priority and rhythm in the narrative. The key highlights should be covered in a few pages, and the unimportant parts should be briefly mentioned in one stroke.2. Value transfer Value transfer is a thread connecting demand, supply, and the market. We need to clarify the relationship between these three elements, and at the same time, we must consider whether its efficiency is high and whether the cost is high during the transfer process. Very expensive, and if it goes smoothly and effectively.

More efficient supply and better experience can also create value.

The data here is not a large amount, nor is it operational data, but the data of the smallest operating unit. This data is a manifestation of creating core value. The best thing is to monetize these data, how much money can be earned, and how much can be left Money can give people a more intuitive feeling.For e-commerce operators, the most troublesome thing is the setting of advertising space, especially during festival promotions, how to make reasonable use of advertising space is a problem that every operator has to think about.

Before the article begins, let’s do some popular science: What is on-site advertising? The so-called on-site advertising refers to a form of on-site promotion of certain products/activities in a prominent position on the homepage or other pages of the website.In-site advertising operation analysis is not only to analyze the key activity areas and pictures in the site, but also to analyze the data such as clicks and conversions brought by each area of the entire webpage.

As shown in the figure below: (We intercepted a user's website homepage) Through the above figure, we can see: the click volume, conversion volume, conversion details and other data of the page where the ad slot is located.For e-commerce operators, by comprehensively analyzing the data of each region, grasping the needs and attention of users, and timely adjusting and optimizing advertising positions to achieve maximum value, this is also the most effective way to increase sales.